Transforming creative chaos into high-impact, mission-aligned storytelling
Every great story has a "red thread"—a central theme that gives it purpose and connects every element. In many Asian cultures, a red cord is said to connect people who are destined to be together.
Red Thread Consulting helps you find and strengthen that thread within your organization, linking your mission, your team, and your audience. I work with creative founders, media leaders, and nonprofit heads to transform disparate content into a unified, high-performing narrative. By blending strategic storytelling, operational clarity, and multicultural fluency, I ensure your message resonates authentically and your team can thrive.
Whether I’m acting as a fractional head of content, leading a one-time transformation project, or providing strategic advice, my work blends deep listening, strategic storytelling, and operational clarity so clients can amplify their message without burning out their teams.
Learn more about my projects.
What I can do for you
Got something in mind? Book a free 30-minute discovery call.
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High-level guidance to shape your editorial and business decisions.
Executive-Level Advisory
For founders, CMOs, or heads of content seeking outside perspective, we offer tailored consultations on storytelling direction, team structure, or content-market fit.Fractional Content Leadership
Need the perspective of a seasoned editor or strategist without a full-time hire? We step in as your part-time editorial or content strategy lead—advising leadership, mentoring teams, and aligning content with your organization’s goals. -
Bring newsroom-level expertise to your brand storytelling.
Editorial Development
We create world-class content that meets rigorous journalistic standards. From magazine-style features and data stories to Q&As, op-eds, and docu-style videos, our team manages the full editorial process—research, interviews, writing, and editing—to deliver stories that resonate and build authority.
Editorial Calendars
Consistency is key to audience growth. We develop customized editorial calendars that define the right cadence and mix of topics, while overseeing workflow and approvals to keep projects on track.
Story Ideas & Pitches
We generate original ideas and detailed pitches aligned with your voice and audience. By collaborating with your team, we ensure each piece contributes to a cohesive content program.
Profiles & Case Studies
We craft human-centered stories that highlight customer journeys and results. Relatable profiles paired with data-driven case studies showcase credibility and inspire trust in your solutions. -
Turn storytelling into measurable impact.
Content Strategy
We surface impactful ideas that align with audience needs and organizational goals by assessing the market and your offerings—ensuring your content has both clarity and purpose.
Content Assessments
We evaluate your existing content and publishing systems to identify what’s working, what’s wasted, and where to optimize. Our audits help you get more value and efficiency out of your content program.Content Distribution Strategy
Publishing is only the beginning. We create cross-channel distribution plans—across social, email, and partnerships—that amplify reach and ensure your stories find the right audiences. -
Equip your team to tell better stories and work smarter.
Workshops & Intensives
We design interactive, practical sessions on storytelling, editorial workflows, and emerging tools like AI in content production.